The insurer listing, and nothing else
Your entry on a health plan portal: name, registration, address. All correct, and it says nothing about how you practise.
Advanced IA Rio
Landing page, AI, system and app
Patients search your namebefore they book.
Someone recommends you. Between that recommendation and the phone ringing, there's a search on a phone. What shows up in that check sits alongside your credentials in the decision.
The AIR team builds what they find and what comes next: professional website, app, an AI agent answering on WhatsApp, and targeted traffic. Together or separately, worked remotely.
Show me what my name returns
Message us on WhatsApp with your name and specialty. We search and send you the screens. No strings, no proposal attached.
- Free audit of what your name returns
- Copy written to your board's advertising rules
- Remote, on Brazil time (UTC−3)
The check
What happens between the referral and the call
Someone recommended you in a conversation. Between that and the phone ringing there's a search. Four things usually come up in it.
Your personal profile
With no professional profile live, people find the personal one. And they look at everything, because it's the only material you left available.
An address you already left
An old practice, a number that changed, hours from years ago. It stays indexed until somebody sits down and fixes it.
Nothing
Sometimes that's the result. Then the person goes back to the conversation and asks whether there's another name.
AIR Method
Attract, Integrate, Retain — in a practice's terms
AIR is the name of the team and the name of how we work. What changes is what each piece does in your case.
AAttract
Targeted Meta Ads
Ads by area, age band and interest: people who live near the practice and match the profile of someone looking for your specialty.
IIntegrate
Site, app and calendar in one place
The site answers the check. The app puts the practice on the patient's home screen. Scheduling and records live in one system, not three notebooks.
RRetain
AI agent on WhatsApp
Answers insurance, address, hours and how a consultation works, at any hour. When the question turns clinical, it stops and calls a person.
They work best together, and you can start with one. A site with nobody arriving sits still, an ad with no site sends the patient nowhere, and both with nobody answering turn into unanswered messages.
Set this up for my practiceWork delivered
Dra. Amanda Val's site is live. Open it and judge.
A psychiatrist in Brazil, with her own practice. It's the kind of work we do, and you don't have to take our word for it: the link is right below. It's in Portuguese, because that's who her patients are. We won't quote results, because we don't have the numbers — and an invented number on a doctor's site is the kind of thing that comes back.
Dra. Amanda Val
@dra.amandavalpsiquiatra4.6K Instagram followers
Delivered: Professional website.
Child, adolescent and adult psychiatry, in Nova Iguaçu, Brazil. The site we delivered carries her authority before the first contact.
psiquiatriaamandadoval.com
HC Assessoria Esportiva
@hadsoncaldas53K Instagram followers
Delivered: Professional website.
Running, cycling and triathlon coaching, led by Hadson Caldas. The athletes and the following are his, built before we met. What's ours in this story is the site.
hcassessoriaesportiva.com
Dr. Develyn Marcelo
@drdevelynmarcelo4.4K Instagram followers
Delivered: Professional website.
Sports and orthopedic physiotherapy in Nova Iguaçu, Brazil. The site shows the clinic and the recovery room, and sends anyone booking an assessment straight to his WhatsApp.
drdevelynmarcelo.com
In progress nowPrimig Guia Comercial
@guia_comercial_nova_iguacuBusiness guide and directory of companies, products and services in Nova Iguaçu, Brazil.
The portal that connects people looking for something with the people selling it in town.
primigdivulgacao.com.br
In progress nowGrupo SK
- Supermarket@superkibarato_33K Instagram followers
- Cash-and-carry@skatacarejo46.8K Instagram followers
Supermarket and cash-and-carry, with stores across the Baixada Fluminense region.
A company with several stores and lots of customers a day: the case where systems and customer service matter most.
superkibarato.comFree audit
How the audit works
Four steps. None of them commits you to anything.
- 01
You send us your name and specialty
One WhatsApp message is enough.
- 02
We search the way a patient would
On a phone, signed out of our accounts, in the same order they'd see.
- 03
We send you the screens
Just the screens. No deck and no proposal attached.
- 04
We talk, if it makes sense
If it doesn't, the screens are yours anyway.
Start with the audit
Opens WhatsApp with the message written. You add your specialty and send.
FAQ
What doctors ask before signing
If your question isn't here, send it on WhatsApp and we'll answer.
Medical advertising has rules, and they differ by country and board. In Brazil we write inside CFM Resolution 2,336/2023: no before-and-afters, no patient testimonials, no promised outcomes, no sensationalism. If you practise elsewhere, we write to your board's code and ask you to confirm it before anything goes live — you're the one whose licence is on the line.
No, and that's the first thing we configure. It answers administrative things: insurance, address, hours, how a consultation works, how to reschedule. Anything that moves toward symptoms, medication or clinical judgement, it stops, says that you're the one who answers, and hands over the conversation. The patient also knows from the first message that they're talking to an automated assistant.
That helps and it still counts. But a directory entry is a form, and it looks identical to everyone else's in your specialty. What sets you apart is what people find when they search your name, not your line in a list.
It matters when patients come back: follow-ups, ongoing therapy, specialties with recurring appointments. Then the app becomes the short path to rebook and get reminders. If your care is one-off, we'll tell you it isn't worth it and put the money elsewhere.
No. Insurance changes, hours change, you add a specialty, browsers update and stores change app rules. That's what monthly maintenance is for: keeping the information correct and what's published working. It's in the proposal from the start.
We write it and you approve it before anything is published. Nothing goes out without your sign-off. Responsibility for clinical content is yours, and we work on that assumption from the start.
Yes. It changes the size of the site and how scheduling is organised, because each practitioner has their own specialty and registration. We sort that out in the audit.
It stays in your system, with your access. The agent logs contact and administrative subjects, not medical records. Sensitive data follows the applicable data protection law and medical confidentiality, and anything clinical doesn't pass through an automated assistant.
It depends on the size of the job. We'll give you the number on WhatsApp after looking at what exists today. The audit itself is free and commits you to nothing.
Rio de Janeiro, Brazil, on UTC−3. We work with practices abroad remotely, over WhatsApp and video calls, and we agree on a meeting window before starting.
Next step
Send us your name. We'll search today.
You write the name and the specialty, we search the way a patient would, and send back the screens. That's it.
Send my name and specialty
Opens WhatsApp directly, with the message already written.
On medical advertising rules
All copy we write for practices and clinics follows the advertising rules of the relevant medical board. For Brazil, that's CFM Resolution 2,336/2023 and the Code of Medical Ethics: no before-and-afters, no patient testimonials, no promised outcomes, no self-promotional sensationalism, no procedure pricing. The automated assistant is configured never to give clinical guidance. Nothing is published without your approval, and responsibility for clinical content remains with the practitioner. This page describes our service to you, not your service to a patient.
Not in healthcare? The main page explains the same work for any business.
See the main page