Reach is someone else's decision
You posted the same as last month and reached half the people. Nothing changed on your side. What changed was what the app decided to deliver that week.

Advanced IA Rio
Website, app, system and ads
You have an audience. People who watch, comment, save the workout and disappear. Between the comment and the signup there's a gap: there's no place of yours to send them to.
The AIR team builds that place and wires it to the rest: professional website, member app, a system that tracks who's who, and an AI agent answering on WhatsApp. Under one contract.
Message us on WhatsApp with the name of your business. We search, send you what we found and talk it through. No strings.
Rented ground
Three things happen to people who built an audience and never built a destination.
You posted the same as last month and reached half the people. Nothing changed on your side. What changed was what the app decided to deliver that week.
The “how much is it?” arrives at ten at night, among the rest of the day's messages. You answer the next morning and they've already found someone else.
Someone finds you in a video, opens the profile, scrolls a bit and has to decide right there. With no place explaining how it works, where it is and how to start, they put it off. And putting it off is not signing up.
What changes
This doesn't replace your Instagram. It receives what Instagram brings and turns curiosity into a signup.
AIR Method
AIR is the name of the team and the name of how we work. You already do part of this on your own.
By area, age and interest. You can advertise again to people who already visited your profile and didn't reach out.
The site explains and converts. The app puts plans and sessions on the phone. The system keeps track of who's who, without a spreadsheet.
Answers price, hours, where it is and how to start, at any hour. You join the conversation once it's already warm.
All three in the same contract, because separately each one jams at a different point and you just keep swapping problems.
I want all three running togetherWork delivered
Running, cycling and triathlon coaching, led by Hadson Caldas. The athletes and the following are his, built before we came into the story — what's ours is the site, and it's live for you to open and judge.
IntegrateDelivered: Professional website.
psiquiatriaamandadoval.com
IntegrateDelivered: Professional website.
hcassessoriaesportiva.comDelivered: Social media and paid traffic.

Full ecosystem: website, app, system and AI agent, all connected and automated.
Client's site: primigdivulgacao.com.br
Client's site: superkibarato.com
“Trabalho impecável.”
Hadson Caldas
HC Assessoria Esportiva — “Flawless work.”
A story he posted after we delivered his site. In Portuguese.
Free audit
Three steps, and none of them commits you to anything.
One message on WhatsApp.
On Google and Instagram, from a phone, and we see where the conversation jams.
No proposal attached. If it makes sense, then we talk about working together.
Opens WhatsApp with the message written. You just add and send.
FAQ
If your question isn't here, send it on WhatsApp and we'll answer.
Followers show you have an audience. The site is where the audience becomes a conversation: newcomers read how it works, where it is and how to start without depending on you to reply. And it stays up in the week reach drops.
Yours. The store account opens under your business, with your name showing, and you give us access to publish and update. If you're a sole trader rather than a company, your personal legal name is what shows on Apple's store — and that can't be changed later, so we decide it before we start. We build it, submit it and maintain it. Approval is Apple's and Google's call, on their timeline: we guarantee the finished app, not the approval date.
They do when the app does something the DMs can't: open this week's plan, see history, get reminders, pay. If your work is one-off contact, we'll tell you it isn't worth it and put the money elsewhere.
It happens, and it's better you know before signing. Apple rejects apps that are just a website in a wrapper, so it needs things that only make sense on a phone: plans available offline, notifications, a logged-in area. That's how we build from the start, precisely to avoid that wall. But the call is theirs. If they ask for changes, we make them and resubmit.
No problem, and that isn't what we do. We build the structure that content sends people to. Whoever edits keeps editing.
A small, specific audience is usually exactly where targeting makes the most difference. You choose the radius around your location, the age and the interest. We set the budget in the audit, looking at your case.
We don't give you a timeline. Anyone who gives you one is guessing. What we agree on is what's delivered, in what order, with you following each delivery.
Yes. The logic is the same for anyone with an audience who depends on an app to be found. The content changes. The structure of the work stays the same.
It depends on the size of the job. We'll give you the number on WhatsApp after looking. The audit is free and commits you to nothing.
Rio de Janeiro, Brazil, on UTC−3. We work with clients abroad remotely, over WhatsApp and video calls, and we agree on a meeting window before starting.
Next step
You send the name, we search the way your client would, and send back what came up. No deck, no proposal.
Opens WhatsApp directly, with the message already written.
Different situation? The main page shows how this works for any business.
See the main page